Archive for the ‘web 2.0’ Category

Online Software to Track Social Media Campaigns for Social Media Analytics

Social Media Metrics plugin for Google Analytics

Social Media Metrics plugin for Google Analytics

How do you track the results of your social media marketing? We’ve talked in earlier posts about how to use basic Google Analytics to understand traffic to your website from a marketing perspective.  We’ve also covered several of Google Analytics’ advanced applications, like segmentation and event tracking, that allow you to dig deeper into the data.  But these metrics don’t capture much from social networks like Facebook or Linkedin, recommendation sites like Digg or Stumbleupon, or microblogging services like Twitter.

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15 Applications No Online Business Can Live Without

If you’re running an online business, and probably even if you aren’t, there are some online tools that you need to know about. Not all of these tools are a necessity for every business, but no matter what you’re in, there are sure to be tools below that you know you should be using.

The applications on this list didn’t get here because they look pretty. They got here because millions of freelancers have tried, tested, and swear by them. Do your business a favor and make sure you know about the applications listed here.

1. Wordpress

Every online business should have a blog and Wordpress is, by far, the most powerful blogging tool on the web today.

Alternative Resources:

Movable Type

Type Pad

2. Google Analytics

Using a good analytics system is a must have for any online business. Spend some time learning how to read your site metrics and what they mean.

Alternative Resources:

Mint

Clicky

3. Basecamp

Having a central place to organize and keep track of all your projects and notes goes a long way in making your life less stressful.

Alternative Resources:

Lighthouse

No Kahuna

4. Freshbooks

Because many freelancers are service oriented, it is essential to have some sort of invoicing system in place.

Alternative Resources:

Blink Sale

Ronin

5. Twitter

Having a Twitter account is almost as important as having a blog these days. Twitter is easy to use and free to setup. Why wouldn’t you use it?

Alternative Resources:

Facebook

Friendfeed

6. Crowd Science

This is a cool tool that will randomly ask your visitors to take a poll to help you gather demographics about your visitors. It never hurts to learn more about your sites visitors.

Alternative Resources:

Get Satisfaction

7. Mozy

Its is never a bad idea to have some sort of backup in place. Mozy, makes backing up your files affordable and painless.

Alternative Resources:

iDrive

Carbonite

8. Google Webmaster Tools

There are an amazing amount of tools here than can help you track your sites ROI, test designs, and much more.

9. E-Junkie

E-Junkie can be used for more than just selling products through affiliates, you can also use it to offer a reward system to your clients.

Alternative Resources:

iDev Affiliate

All Affiliate Pro

10. Netvibes

It is easy to be overloaded with RSS feeds. Having a tool that lets you easily organize that information will make it easier for you to digest.

Alternative Resources:

iGoogle

Page Flakes

11. WuFoo Form Builder

A good form builder app is always good to have an account with. You never know when you may want a new form, quiz, poll, etc.

Alternative Resources:

Form Site

Form Spring

12. Mail Chimp

Email campaign apps make it easier for you to send bulk emails to past clients, setup news letters, and send important notices to customers.

Alternative Resources:

iContact

Constant Contact

13. Skype

Skype is the ultimate communication tool, especially if you have clients all over the world. It is the default IM/Phone choice for freelancers who work abroad.

Alternative Resources:

Sight Speed

Google Talk

14. Alert Thingy

Alert Thingy allows you to manage and update most of your social media networks like Twitter, Facebook, Basecamp, and more; all in one spot.

Alternative Resources:

Event Box

Friend Feed

15. Are My Sites Up

If you have a website, then there is no reason you shouldn’t sign up for this service. Its free and lets you know if your sites crash via emails and text messages.

What Are Your Essential Apps?

Do you have a few applications that your online business couldn’t live without? List your favorites in the comments.


Is Your Marketing Taking Advantage of Web 2.0

Hi all.. real short post today. I’ve been getting a lot of questions lately on how to use Web 2.0 in marketing plans and activities. The bottom line is that we should all be paying a great deal of attention to the happenings on Facebook, Twitter, LinkedIn, YouTube, Flicker etc. Combining these social networks and funneling the traffic these generate to your site is proving highly valuable for customer acquisition.

Here are some suggestions for using the different types of new (they really aren’t that new anymore but may be for some) media…

Facebook – Create a fan page for your product or service

Twitter – Play around with this micro blogging tool, prompt your customers to join and keep them posted via real time updates

LinkedIn – Great for finding the right person to speak to within a organization

YouTube – Now being used to upload informative product reviews and “How To” videos

Flicker – A powerful photo sharing social site, great for sharing photos of your products and industry events.

Gone are the days where we can solely rely on just one website, one new fad, or a new outlet to build brand and drive traffic. I suggest having some fun with these new and exciting tools. Every one’s business is a little unique, so you’ll have to give some thought to your specific goals and different campaigns or format to test. But one thing is certain… you need to start.