by Jamie Harrop (follow him at @jamieharrop and learn more about him at the bottom of this post).
Having reached 750 followers earlier today and wrote over 6,000 updates, I’m a big fan of Twitter. But over the last week I’ve found myself becoming too much of a fan. Defending Twitter to the death has become a part of my daily life.
Across Facebook and forums, I’ve conversed with hundreds of people who “don’t get” Twitter, and people who claim to “get it” but really don’t.
Now, I have no problem with people who don’t understand Twitter. It’s a phenomenon, for sure, and one that is going to take time to develop in to a household name in any area outside of Uber-Geek-Street. But it’s when people claim to understand Twitter, but still say they hate it, that I step up to the plate and feel the need to bear arms and defend.
Sausage and Eggs for Breakfast
The conversation usually goes like this:
John Doe - “I hate Twitter”
Jamie - “Why?”
John Doe - “I don’t want to know what somebody ate for breakfast!”
Jamie - “If you used Twitter, you would know it’s nothing like that”
John Doe - “I have used Twitter, and it’s exactly like that”
Jamie - “Maybe that’s because you’re not using Twitter in the best way?”
At this point I usually scuttle away to John Doe’s now defunct Twitter account to find his last Tweet that reads “Had sausage and eggs for breakfast. Eggs didn’t smell too good”.
The law of attraction plays a huge part in your Twitter experience
If you follow boring, selfless, “I ate sausage for lunch” twitter users, your experience of twitter will seem boring and selfless
When I open up Twhirl each morning, all I’m concerned about is how much value Twitter brings me. But after 19 months of using it, I’ve come to realise that the amount of value I get from Twitter is directly determined by the amount of value I give to Twitter.
If you want Twitter to give you value, try giving some value first.
5 ways to Give Value to Your Twitter Followers
Here are five ways to give value to your followers, in the hope that value is returned.
1. Retweet Messages
There’s not many things on Twitter that grab the attention of somebody more than a retweet. A retweet instantly builds a relationship. It shows the person you’re retweeting that you enjoy what they just wrote and you want to engage in conversation.
When someone retweets a Tweet by me, I’m much more excited, engaged and grateful than I am when I receive a normal reply. Retweets to Twitter are what StumbleUpon is to blogs and word of mouth recommendations are to offline businesses. Positive comments and feedback are great, but it’s so much better to see people taking the time to share your message with others.
2. Build friendships by Replying
It’s very easy to be one dimensional when using Twitter. You wake up in the morning and reach the office, open up Twhirl or Tweetdeck, write a couple of Tweets, minimise the program to the task bar, open the program again at lunch and write a few more Tweets, then minimise it again.
It’s the people who take time to keep Twhirl or Tweetdeck open, and take the time to read their followers Tweets, and take the time to reply to those Tweets, that truly make the biggest impact on Twitter.
Even if it’s just for 30 minutes a day, take time to actively read your followers Tweets and reply to them. Be two dimensional in your use of Twitter and you’ll provide much more value to your new friends.
3. Treat Twitter Like a Party, Not a Show and Tell
Much like how at a party it would be classed as rude to walk up to every person and throw them a business card, it’s rude to show off your blog address on a regular basis in front of people you haven’t built a relationship with.
Parties and networking events are not meant to produce instant results, but rather meant to aid in the building of new relationships to ensure there is a return in the far future. Whether that return is a new customer for your business, or, possibly in Twitter’s case, a visit to your Web site, the relationship should be built first and done so over an extended period.
Don’t expect quick results from Twitter. You must build solid, honest relationships first.
4. Introduce New People
Twitter is a game of emotions and relationships. It’s no surprise, then, that the key to Twitter is to make people smile and to stand out from the masses. Introducing new people is a fantastic way to do this.
Maybe you’ll send a Tweet recommending to your other followers that they “follow John, he’s a great guy!”. Or maybe you’ll send a Tweet recommending several people at once. #FollowFriday, the weekly occurrence where users recommended other people to follow is exactly what this is.
You’re making people feel special, while letting them know how much you appreciate their Tweets. Win win!
5. Start a Conversation and Share the Results
In the same way that bringing interactivity to your blog and letting your audience generate the content is a fantastic way to build relationships, using polls and starting questions for debate on Twitter are excellent methods to engage your audience and promote interaction within your circle of followers.
A poll or question for debate each day will go a long way in helping you establish relationships. Of course, you should always share the results of any poll or debate you manage. All too often, I see Twitter users ask a poll question and then never Tweet the results. What use is a community poll if the community can’t see the results? Tweet your poll results, and retweet good answers to your questions.
What Results Can You Expect to See?
At just over 750 followers, I’m by no means the most popular Twitter user. However, even this relatively small number (relative to the likes of Darren’s 37,000 followers), Twitter has brought me:
- Two job interviews
- $5,000+ of freelance Web development and blogging work
- A quarter of my blog subscriber base
- The ability to build a monthly blogger get together in my local area
- The chance to meet some fantastic people and network like I’ve never done before
When you use Twitter with the community in mind, the results from even a small amount of followers can be quite amazing!
Give to Twitter what you want Twitter to give to you.
What has Twitter brought you? Do you try to ensure you use Twitter as a 2D medium, engaging in conversation with others, rather than just writing about what you are interested in? Let us know in the comments!
This has been a guest post by Jamie Harrop. Jamie has been Tweeting for 19 months @jamieharrop, and blogging for over four years. Today, with posts such as 7 Reasons Why I Wonít Comment On Your Blog, he writes about customer service, business, blogging, social media and self improvement at Jamie Harrop Dot Com.
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