Use Small Actions to Get Big Results
When it comes to creating relationships with other companies, take a long-term approach.
By Ivan Misner
I was recently speaking to a friend of mine who’s a partner in an international consulting and training company when we discovered we had a mutual acquaintance–a bestselling author and fairly well-known speaker.
In our discussion, we found out he’d contacted each of us individually to see if there were any possibilities for some type of strategic alliance with his company and each of our own, individually. We were both open to the possibility but couldn’t see an immediate and dramatic way our companies could link with his and undertake any specific projects at that time. We were both a bit amused to then discover that we were summarily “dropped” from his radar after that.
We sensed he was looking for that one big alliance that would help his company soar to the next level. Ironically, we’d had the same type of phone call with each other just 18 months earlier. We had come basically to the same conclusion: There was nothing on a grand scale that we could do together at that moment. The difference, however, was the rest of the story.
