Your Most Underused Marketing Resource: Existing Customer and Prospect Emails for Target Email Marketing
Of all the online marketing techniques out there, email marketing is one of the most effective ways to turn prospects into customers. It’s not as flashy as Twitter or Facebook, but stats show that email marketing “converts.”
Too much email and people aren’t interested, you say? In fact, data from MarketingSherpa shows that 58% of those surveyed unsubscribe not because they receive too many emails, but too many irrelevant emails. The answer is targeting.
