Why You Should Start Over On Twitter With A BRAND NEW Account
By Alan Skorkin of Skorks. Follow him @skorks.
I recently got myself a brand new twitter account! Yeah I can hear the gasps already, ‘How could I abandon my followers like that’? Well before we get judgmental and call me a Twitter traitor, let me tell you about my old account and what prompted my move.
The Twitter Trap
I joined twitter for the first time about a year ago, at the time I was just getting into social media - a relative newbie. I was however savvy enough to know that the info was out there for me to find, so I set out to learn how to use twitter properly. I started learning how to get followers as well as who to follow myself, I read about how to tweet, when to tweet and what to tweet. I joined all the ‘popular’ twitter services, Twollow, Twitter Grader (and many others), I tried out TweetDeck and Twhirl. I was steeped in Twitter culture and my account was growing by leaps and bounds. Before I knew it I had 5000+ followers and was following over 4500 people. My twitter client was always on and I was tweeting 20, 30 or more times a day, I was talking to all sorts of people about all sorts of stuff. And despite all of this I was finding that I was not really satisfied with the whole twitter experience. Where were the deep connections that all the ‘experts’ were talking about where was the ‘value’, why was I doing this anyway? Sound familiar?
I didn’t really understand what the problems were until I decided to engage in a retrospective of my Twitter experience. For those who don’t know this is a software development concept where you look back and try to identify problems to see what can be improved (as well as identifying things that went well so that you can keep doing them). I identified several problems and I believe these don’t just apply to me but to many people who join twitter and get caught-up in the excitement before they really know what’s what.
The Issues (Almost Everyone Faces)
- Mass following people. I don’t mean mass following spammer-style, but following dozens of people a day is still mass following. You don’t really know who you’re following, there is no time to find out, and you don’t know why you’re following them, you just know you need to follow people, all the experts say so.
- Following people for no other reason than to get a follow-back.
- Following everyone that anyone recommends.
- Not filtering your own list of followers. Who else is being followed by several hundred bots and spammers (don’t be shy raise your hand, you know it’s pretty much all of you)?
- Spamming your followers twitter stream with anything and everything you can find. What you’re doing, what you’re reading, what other people are doing and reading, all day long…
- Retweeting not because you like the content, but because you need something to tweet and if someone else retweeted it, then it must be great.
- Relying completely on a twitter client (TweetDeck) because there is no other way to keep a handle on your account
- Making at best superficial connections with your followers, and at worst no connection at all.
This is where I was and this is where I think many people are. Your twitter account is bloated with thousands of useless followers, people you never engage with, people who you don’t really care about and who don’t really care about you. You never see 99% percent of your stream since you get hundreds of tweets per hour despite the fact you’re on twitter all the time.
What Others Were Doing
Then I heard about a new trend where some people would try to ‘restart’ their account by un-following everyone they were following. I found that I had an ethical problem with that, it seemed somewhat duplicitous to un-follow people like that, after all you were both playing the game (follow me and I’ll follow you), but you decide to change the rules without telling everyone else. And what’s the point anyway, all you get is hours of effort wasted un-following everyone, but the people following you care about you just as little as they did before. This is where I had a revelation. Rather than ‘restarting’ your current account, why not phase it out and get yourself a new one. You give all your followers the opportunity to keep following you on your new account as you slowly abandon your old account over the course of a few weeks. You get to keep the followers who actually care about you and you get the benefit of a clean new account.
The Brand New Account
So we’re back at the start of this post, I’ve got myself a brand new twitter account. These days, I am not a social media newbie any more, in fact I am pretty savvy. I’ve read all the experts and have drawn my own conclusions I know how to handle a Twitter account (or any social media account for that matter). Does THAT sound like you? Well, here is what you get from a brand new twitter account:
- An opportunity to rebrand any way you like. Choose an account with a handle you actually want to be known by.
- You no longer need to mass follow anyone, you know exactly where that leads. Only follow people you you’re actually interested in following. You can’t make a connection with someone you don’t care about.
- Talking about connections, you finally have the opportunity to make some genuine ones, because you only follow people you actually want to connect with and there is few enough of them that you have the time.
- You can tweet what you feel like and what you think is worth tweeting as you no longer need to ‘satisfy’ your ‘fans’. If you tweet great content – fine. If you tweet inane bon mots – also fine. Oh and only retweet content you actually like, you even have time to read it now.
- You can follow your twitter stream on the web! Throw away your twitter client (if you want).
- You can filter your account mercilessly. No more bots or ‘money experts’ following you, give the Twitter ‘block’ feature a real workout.
- Spend 15 minutes in total on twitter per day and still get more value from it than you used to.
At the end of the day what you really want is for people to follow you because they care about what you have to say, not because they expect a follow-back. Sure you won’t get a massive account with 1000s of followers (who knows though, you just might, you may be that interesting). What you will get is an account which is almost a community, an account where you can engage 90% of your followers when you tweet as opposed to 1%. That’s powerful, considering that to engage 90 people you would need to have 100 people following you, whereas with your old account you would have needed to have 9000. I’ll leave it to you to decide which you would rather have.
In the meantime I am enjoying my brand new twitter experience. Feels a little like a breath of fresh air, refreshing, fun and liberating. Send me a tweet if you like and I’ll reply, because I care about what you have to say, and I can keep track of my whole stream, from the web, with no trouble and minimal time investment. Can you?
[image credit: tomsaint]
© 2008 TwiTip Twitter Tips.
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