Online Software to Track Social Media Campaigns for Social Media Analytics
Social Media Metrics plugin for Google Analytics
How do you track the results of your social media marketing? We’ve talked in earlier posts about how to use basic Google Analytics to understand traffic to your website from a marketing perspective. We’ve also covered several of Google Analytics’ advanced applications, like segmentation and event tracking, that allow you to dig deeper into the data. But these metrics don’t capture much from social networks like Facebook or Linkedin, recommendation sites like Digg or Stumbleupon, or microblogging services like Twitter.
