Archive for the ‘Facebook Marketing’ Category

Facebook: a Promotional Budget’s Best Friend

As a free marketing tool, it could be the online sales tool you’ve been looking for.

By: Tamara Monosoff — WomenEntreprenuer.com

Already on Facebook? Terrific. Haven’t taken the plunge yet? You probably will. Long popular with (and once limited to) college students, this online social networking site is exploding in popularity among the post-twentysomething set. While it was originally designed for social networking, it’s become a valuable marketing tool for all types of businesses, organizations and causes; and it’s a tool that can help your own marketing and PR efforts.

If you’re new to Facebook, here are some tips to get you started:

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The Limits of Facebook Marketing: What Not To Do When You Promote

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If you start to use Facebook to network and informally promote your business to your target markets, you will soon run into Facebook site rules designed to limit overt promotions.   I know because I was not aware of limits on identical messages and I’ve had my hand slapped.  So I give you copy from Facebook on these limits and advice from three Facebook experts, to smooth your path.

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34 Links on How to Promote Your Small Business on Facebook

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Should your business have a presence of Facebook?  What does it take to create a Facebook page or group for your biz?   What do you do next to promote it?

First, let’s be clear that Facebook users log on  mainly to hang out with their friends.  They aren’t necessarily in a buying mood.  But you can promote your business with low key networking or ads targeted at different demographics.

Here’s my latest roundup of links to posts and videos on how to do it.  I include dates because Facebook’s software changes.