Archive for the ‘Facebook for business’ Category

Facebook is where the conversation is taking place: are you in on it; part one

By Rochelle Paul

We see it all over the internet, newspapers and TV: Facebook.  But what’s it about?  Isn’t it just a bunch of twenty-somethings talking about the party they hit last weekend?  Isn’t that where we tune in to see the face of some criminal in those days before they committed their crime?

Rori, you cannot be seriously telling me that as a small business owner I’m going to use Facebook as a marketing tool!

Yes, I am.

If you read my two part article, Is Facebook really a small business tool: part one and two, you know I really had my questions and doubts.  (I will address my reservations about social media in an upcoming article).

Yet, in the time since those articles first appeared, I’ve found that social media sites, such as Facebook and Twitter, really are at the forefront of marketing across the business board.

Not only are the twenty-somethings talking about their weekends, they’re also talking about the products and services that they use.

But, so are the folks in their 30’s, 40’s and 50’s.

And if you check out the article, Grandpa is… browsing your Facebook page by Beth DeFalco, you know that even the folks beyond their 50’s are tuning into what people are saying on Facebook.

Read article…

The Limits of Facebook Marketing: What Not To Do When You Promote

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If you start to use Facebook to network and informally promote your business to your target markets, you will soon run into Facebook site rules designed to limit overt promotions.   I know because I was not aware of limits on identical messages and I’ve had my hand slapped.  So I give you copy from Facebook on these limits and advice from three Facebook experts, to smooth your path.

Read article…

34 Links on How to Promote Your Small Business on Facebook

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Should your business have a presence of Facebook?  What does it take to create a Facebook page or group for your biz?   What do you do next to promote it?

First, let’s be clear that Facebook users log on  mainly to hang out with their friends.  They aren’t necessarily in a buying mood.  But you can promote your business with low key networking or ads targeted at different demographics.

Here’s my latest roundup of links to posts and videos on how to do it.  I include dates because Facebook’s software changes.