Savvy entrepreneurs are looking to social media as another way to market their businesses.

Jonathan Thomas is a blogger and social media marketer that runs several successful niche blogs such as: Niche Blogger Today - a guide for niche bloggers and Anglotopia - The world’s largest Anglophile blog. You can connect with him on Twitter: @jonathanwthomas

The best way to build traffic for a new niche blog is to have lots of content and to post it regularly. Many new bloggers don’t realize this and are often disappointed with their traffic when they start out. They write a post or two a week and the traffic just isn’t increasing. It’s demotivating and makes you question whether or not you should waste your time niche blogging.

To help generate steady traffic and attract loyal readers, you need to have a content schedule. This could mean blogging five or seven days a week or it could mean just posting on the same two days of the week. Your readers want to know when to expect new stuff from you. So, why is it good for your niche blog to have a content plan and how should you develop it?

Why do you need a Content Plan?

Having a content schedule helps build loyal readership. If you write about specific things on specific days, readers will know when to come back. Readers will also take you more seriously if you have a methodical plan behind the blog, that is they know it’s not just the aimless ramblings of a procrastinator. It will help foster community and turn your blog into a favorite amongst your audience. A content plan keeps people coming back for more, especially with Niche Blogs.

Time Management

A content plan also helps you manage your time. When starting a blog, you’re often awash with tons of ideas for posts. So many, that you quickly get burnt out as the drudgery or writing about the same things sets in. If you organize your blog into content categories, you can spend your time focusing on several targeted ideas a week, as opposed to hundreds. This will fill your blog with relevant content to your niche, increasing the likelihood that people will find you via the search engines.

Good Habits

A content plan also helps to create good blogging habits. To maintain a successful niche blog community, you need to regularly update your blog (and not just with blog posts), respond to comments and overall monitor the site. You’ll create a production state of mind - meaning that you’ll get in the habit of writing a post a day, or even writing them all in one day and scheduling them to post. This will make the creation process much easier to begin and end.

Establishes Niche Authority

If you’re regularly writing about particular subjects, the sheer amount of content that this creates will establish your authority in your niche subject. Who are you going to trust more? The blog with a few sparse posts written at odd times, with very little information? Or the blog that is filled with relevant content to the subject your interested in that ’s updated in a methodical fashion?

Helps with Ideas for posts

Often, as you write in a more regimented, methodical fashion, you’ll come up with even more ideas for relevant posts. Then, you’ll find yourself altering your own content plan to fit in new and interesting ideas.

How to Develop Your Content Plan

The first step in developing your niche blog content plan is to sit and think long and hard about what you want your blog to be. Do you want to be a rockstar in your niche? Or do you want to be part of the scenery? Or do you just want a creative outlet?

If you want your niche blog to take over the world, then you need to post every day (and maybe more than once a day).

If you want to a part of a larger niche community, post 2 to 3 times a week.

If you just want a creative outlet, then post once or twice a week, depending on how the mood moves you but be sure to make sure it’s the same days.

What are Others Doing?

Research is so important when building your blog. Hopefully, you found people blogging about the same things as you. What are they doing? Do they have a schedule? What do they regularly write about? What are they doing wrong? And then ask the most important question a niche blogger faces:

How can you do it better?

Think About your Niche

Think long and hard about what interests you so much about your niche subject. What would you like to read about? Compare to your competition. Find some way to differentiate yourself while still focusing on the subjects that interest you the most. If you lack passion for any of your posts, it will show in your writing and will turn off readers.

Then think about how you can express your interest the most effective way. Think about the types of posts you’d like to write. That can be lists, interviews, reviews, features, videos, etc. Keep those in mind when it comes time to layout your content schedule.

Features and Small Posts

There are two types of posts that are relevant to niche blogs, features and small posts. Features are long posts (like this one) that focus on a subject and develop it fully (essay like, lists, interviews, etc). A small post is much shorter and focused on something that can be digested quickly (a video, photo slideshow, 2-3 paragraph post, etc).

You need to ask yourself what your feature to small post ratio will be. You will probably get burnt out if you post a long feature every day. Similarly, you niche blog may get stale if you only write quick short posts and don’t give your readers something MORE. Features are also more likely to gain attention on social media sites than a short post.

So, how many feature posts can you write for a week? How many short posts? It’s been my experience that one or two features is plenty for the week while 3 to 4 small posts will keep things interesting.

Always be Ahead

The most important aspect of developing a content schedule is to always be ahead of yourself. If your posts aren’t time sensitive, then schedule them out a week or two in advance. This will ensure that if anything comes up, you have a post going out no matter what.

Have a Backup

It’s not a bad idea to have a well full of articles that haven’t been published in your back pocket to use when you have nothing else to write about. It could be a longer feature you’re waiting for the right time to post or an idea your still wrapping your head around. Having these types of posts will help you when you’ve hit Blogging Burnout and can’t bear writing for a couple days.

Choose the days of the week you want to post

When planning your content schedule, keep in mind that there are blogging cycles during the week. There are days when your traffic will be down, such as Monday or Friday. People are getting back into the week on Mondays and people are exiting the week on Fridays. Tuesday, Wednesday and Thursday are the best days of the week to have big, content rich posts go out.

On some of my blogs, I use Friday as a link roundup day. I write about cool links that I found that don’t warrant their own post, but are worth sharing. On Monday, I usually put out a video or quick tip. Something light. Save the meat for the middle of the week when more people are paying attention.

Choose themed days

Some people might think it’s lame to picked themed days, but it’s a very effective way for people to remember your niche blog. For example, on Niche Blogger Today I have Theme Tuesday, Wordpress Wednesday, Technical Thursday, SEO Sunday, etc. It immediately lets people know what the column is about and gets them interested. I also recommend creating separate categories for each of these themed days, that way someone can find your themed posts all in one place when they are browsing your site. It’s not a bad idea to create category links for your themed days in your blog sidebar.

When should you schedule posts to post?

I’ve already talked about choosing the right days to post but what time of the day is it best to post? A general rule of thumb is to set your scheduled posts to go out mid-morning. People often are looking for something to read after they’ve settled at their desks with their cups of coffee. Also, by posting in the morning you’re more likely to get somewhere on social media sites because your content will be in front of people’s eyeballs for most of the day.

Always Double Check

Many bloggers don’t think of it, but they should be subscribed to their own blog feed. That way they will know if their scheduled post has gone up at the right time as well as making sure it’s formatted correctly. It’s also a great way to spot errors that can be fixed before your post hits critical mass. Also visit your own blog. Make sure the posts display correctly, respond to comments and interact with your readers. Engagement will keep them coming back.

Tweak

If something in your content schedule isn’t working, then by all means don’t be afraid to change your plan. If your regular posts on the mating habits of feral cats are not bringing in the traffic you expected, shift the topic into another category. Your niche blog should be an ever changing, ever growing organism that can change as quickly as it needs to in order to stay relevant.

What Strategies have Worked for You in Developing a Content Plan?

Another challenge that faces a lot of bloggers who’ve reached a point of getting their blog past the ‘launch phase’ and where they have regular readers is forming those readers into a ‘community’.

What I noticed in the growth of my photography site was that in the first 6 months most of my readers seemed to be in ‘consumption’ mode (there just to consume and not really interact or participate) and that in the next 6 to 12 months a community began to emerge with readers interacting more with me and one another. In the next 6 months readers have begun to really take more ownership of the site and are more regularly contributing not just in comments but in writing content, volunteering in the forum etc.

This seems to naturally happen over time to some extent - but was also something that I have been quite intentional about fostering within the readership.

Here are a few tips on how to do it.

1. Start with Comments

Perhaps the most natural place to start to build ‘community’ on a blog is within its comments section. This is a good place because in our day and age it is a place that most web users are ‘wired’ to look for interactivity in. The keys in building community within your comments section include:

• Ask Questions in posts (this will draw comments out of readers)
• Interact with Readers (if you’re not willing to comment why would others - this gets the ball rolling)
• Model the type of comments and tone you want (if you want people to feel safe and at home you need to police and moderate the trolls and spammers)
• Followup Questions (answer questions whether they be in comments or via email)

Further Reading: How to Get More Comments on Your Blog and 7 Ways to Turn a Blog Post Upside Down and Get More Comments

2. Reader Centered Posts

Show readers that you value them by regularly publishing posts that are ALL about them. There are lots of ways of doing this including:

• Answering Reader Questions
• Inviting Questions from Readers
• Posting a Question for discussion
• Highlighting a reader and their blog, comment, site

The key is to regularly build into the rhythm of your blog moments where your readers take centre stage and have an opportunity to contribute and be valued.

Further Reading: The Power of Making Readers Famous

3. Interactive Tools and Projects

Whether it be running weekly polls, using quizzes, running a competition in your comments section or some other interactive tool or project - the more you get your readers to ‘do’ something the more ownership that they’ll feel over your site. I find that even the anonymous voting in a poll has the power to make a reader feel connected.

4. Invite Reader Generated Content

I’ve talked about reader generated content in an earlier post in this series with regards to how it can help you keep fresh content on your site - but the other benefit of it is that it can help readers grow in their connection to your blog.

The way I grew reader generated content on my photography site was simply to start a photography tutorials area of the forum there. In that area I invited readers to submit their tips. The idea was that the area would help identify readers from within the community who had a talent and passion for teaching others. I’ve since used some of the best tutorials on the main blog and one or two of the authors have become regular writers.

5. Become a Cheer Leader

Look for any opportunity that you can to cheer your community along. I regularly attempt to give feedback to DPS readers on how well ‘we’ are doing as a community. When ‘we’ hit a new milestone in terms of forum members or traffic numbers I talk about it in our newsletter, when ‘we’ get mentioned in a mainstream publication I make note of that….

My approach with this feedback to readers isn’t to highlight how good ‘I’ am as a blogger - but to show the community what ‘we’ have achieved. I find that each time I do this that the feedback has been excellent and that it spurs readers on to help us grow and become even better.

6. Give Readers Jobs

I wrote about this a couple of years ago now but one of the best ways to build a sense of engagement and ownership within your readership is to give readers jobs. You can’t do this with everyone of your readers but it is amazing how many people don’t want to just read and consume - they want to be a part of building something that matters. ‘Jobs’ can be anything from getting them to help you moderate comments, to being a forum moderator, to coming up with poll topics, to judging competitions, to writing guest posts etc

7. Set Reader Homework

Another great way to get a little more interactivity and buy in from readers is to set them homework in your posts. This is particularly effective when you have a ‘tips’ or ‘how to’ type blog where you’re teaching people and it is a natural way to finish a post to say ‘go and do this’.

Again at DPS we have a photography assignment area in our forum where we have a weekly assignment for readers to go away and complete before reporting back with an image that they’ve taken. Heaven forbid if we miss a weekly assignment - our readers would be up in arms!

You don’t need a forum area dedicated to this to set homework. Just end a post with an invitation to go and do something and to report back on how they did and you’ll find a percentage of your readers will complete the task and in doing so will feel more loyalty to you and your blog.

Further Reading: Building Blog Community by Setting Homework for Readers

8. Give multiple avenues to ‘join’ or be a ‘member’

I’ve mentioned a few times above the forum at DPS. I can’t express to you just how powerful that area of the site has become. While it doesn’t have as many unique visitors each month as the blog segment of the site - it is visited by a growing number of hardcore DPS fans who are visiting on a daily basis and really creating an amazing community there.

Similarly - adding a weekly newsletter to the site has created another ‘connecting point’ with readers and a gentle reminder each week to stop by the blog and or forum to interact. I’ve found that having a blog, forum and newsletter to be a lot of work but a fantastic way to engage with different readers in ways that appeal to their learning style. Many readers have connected in 2 and even 3 of these ways - each time they access a new part of the site they ‘buy in’ just a little more.

One last tip

Above all, the best way of building a community on your blog is to lead the way and start to BE the community that you want to form. This is something that will bring the 8 tips above to life…. or…. if you don’t do it is likely to ensure that you fail in building community on your blog. Readers will take your lead but are unlikely to want to join a community if you as the leader of it seems ambivalent about the whole thing.

How do You Build Community on Your Blog?

That’s enough of me talking - what have you found to be useful in building a sense of community on your blogs?

Further Reading: 3 High-Powered Reader Engagement Tactics and Secrets to Google Community and Conversation on Your Blog.

This post is part of a series on taking blogs to the next level. Next in the series we’ll be looking at shaping the brand of your blog.

This is a guest post from Mark Hayward, you can follow him on Twitter @mark_hayward. The article focuses on helping business folk, both big and small, who would like to start blogging.

Do you own a business? Have you noticed a dramatic decrease in sales because of the current economy?

Here’s the thing: For people like Darren, Brian Clark, and Leo Babauta blogging is a full-time job, a primary source of income, and most importantly, a real and profitable business model.

But, what if you find yourself in a different camp?

Perhaps, if you’re like me, you own business that provides a service, manufactures goods or sells consumer products. Blogging is NOT your business, but you use (or would like to use) it as a tool to market and promote your venture.

When I was just getting started as a small business blogger one of the smartest observations I heard on the subject came from Shana Albert (a.k.a The Nanny612). She stated, quite simply: ‘I don’t make money from my blog, but I make money because of my blog.’

In essence, Shana uses her blog to strategically drive traffic to her business website where she sells pre-school curriculum. Her words of wisdom have stuck with me and I think any business, whether large or small, can really succeed in doing the same thing.

Further reading: check out Darren’s previous posts on ways of making money BECAUSE of your blog.

Blogging is for pimply-faced kids!

Surprisingly, a lot of business owners that I meet on a daily basis have a sentiment similar to the one above. In fact, most think;

Sure blogging and social media are great if you enjoy spending your days ‘cyberloafing’, but they certainly can’t help me to promote my business.

Quite honestly, I find it shocking and awfully hard to believe that MANY business owners still have this general view of blogging and social media.

A Personal Case Study

For those of you who might not know, I own a small business in the Caribbean. When I was first getting started I really had no budget to pay for advertising and marketing. As such, I have utilized nothing but blogging and social media for the past couple of years to promote my business. More specifically, when I took over this B&B venture there were no reservations, no customers, and no prospects. In a short period of time I have been able to go from a no cash or customer flow to maintaining a 70-100% occupancy rate depending on the month. (Yes, even in this economy!)

My business provides me with an opportunity to meet incredible people from all over the world. Most recently, I had a guest visiting from a neighboring Caribbean island and, he too, runs a small hotel.

During one discussion the gentleman told me that his business was down a whopping 75% over the past year. According to him, the lack of customers and drop in business could all be attributed to the state of the economy. Truly, I felt awful for him.

While I wholeheartedly agree that the collective global economy is in terrible shape, I asked him what type of promotion and marketing he was doing so that his customers could find him and to help keep his business in the public eye.

His answer (and I think this explains a lot):

‘We are doing what we have always done.’

Upon further investigation, I found out that ‘What we have always done‘ equated to a fairly decent website if it was the year 2000 and a U.S. based reservation service that is paid a percentage to make bookings for him. That’s it.

To be fair, my guest was a bit older and I think he was afraid to embrace new technology and marketing methods. But it tends to boggle my mind that even in this hyper-technical age he and many other business owners are missing a HUGE opportunity to promote their business in an extremely cost effective manner.

Unfortunately, the conversation with my guest ended and I did not have the time that morning to discuss the issue further. However, if I had the time, and or, if you know a business owner in a similar situation, the following is what I would have passed on to him;

Ten Tips to Help You Blog Your Way to Small Business Success

Tip One: Define your goals

Whether you are a plumber, bike retailer, or cafe owner start by assessing your business goals and how you would like your blog to help you achieve them - e.g. Do you want customers to find you? Do you want to be on the front page of Google? Are you all about selling more services and product?

Tip Two: Research keywords

Before you begin blogging have a look at some of the keyword tools like the one found on SEO Book and determine what your potential customers and clients are actually searching for. If your business is active in a mostly local market, or generally for clients in a small town, then include the town’s name in your research. The information gathered from running a couple of keyword searches is extremely valuable when it comes to writing posts that are targeted and meant to highlight specific information.

Tip Three: Use free tools

I think many small business folk are turned off by blogging and social media because they are under the illusion that marketing online costs a tremendous amount of money. My chosen platform for my business website and blogging is WordPress, which, I am sure most of you know, is free to use and has some amazing free themes. (Note: If you want to spend a couple of dollars you can get Thesis theme.)

Tip Four: Educate the consumer

When starting a blog that revolves around your small business the general tendency is to want to publish a bunch of SPAM posts that extol your virtues. While it is okay to do this once and a while, I have found that educating the consumer works tremendously well and is highly effective. Also, please remember that there is a big difference between using your business blog to tell your story (How you came to own the business, defining your passion, etc.) and just telling people to buy your product or service because you are the best.

Tip Five: Allow 3 to 6 months for return on investment (ROI)

There are a few schools of thought when it comes to measuring ROI for business blogs. We all, myself included, are searching for that magic bullet that is going to draw in more customers. However, from my own experience and in discussion with other business owners who blog, three to six months seems to allow enough time to put up an adequate amount of posts (even if you only publish once a week) and to also obtain a quantifiable and measurable amount of customer data.

Tip Six: Research the competition

Small business owners sometimes feel funny inquiring about what their competition is up to. Keep in mind, this is business, I highly recommend having a search around the web to discern what your competitors are up to. In most cases I think you will be pleasantly surprised to find out that they do not have a strong web presence. And if they do, you will now know that you need to step your game up a bit more.

Tip Seven: Keep it simple

Business blog posts do not have to be extravagant Pulitzer Prize worthy affairs. If you should find yourself stuck for topics, or are facing blogger’s block, have a look at this post I recently did, 31 Blog Post Ideas For Small Businesses.

Tip Eight: Forums are your friend

One of the most common complaints I hear from business bloggers who are getting started is ‘Nobody is coming to my site.’ Is that so? I don’t care if you trade in rare eighteenth century chess pieces or high-end designer shoes; chances are a niche forum exists for your specific business. Do a simple Google search to find out where your customers are hanging out online and make a visit to those sites. Promoting your small business within a forum works best when you approach it in the same manner as step four. You need to educate the consumer and gain member trust before you can start endorsing yourself (otherwise you will be seen as a troll).

Tip Nine: Be consistent

Quite possibly the most important piece of advice for any small business blogger - You NEED to be consistent in your efforts.

Tip Ten: Once you are blogging regularly branch out into other social media

Starting a comprehensive social media and marketing plan can really help to give a traffic boost to your business blog. Social media does not have to be intimidating and you can easily start by uploading a few well tagged and described photos to FLICKR and then possibly move on to YouTube, FaceBook, and Twitter.

If you are a business owner who is struggling in this economy, or if you know of someone who is hesitant to embrace the power of blogging for business promotion, here are a few of additional resources that might help.

• ProBlogger - 21 Ways to Write Posts that Are Guaranteed to Grow Your Blog (not specific to small business but still great information!)
• Chris Brogan - Cafe-Shaped Business
• Duct Tape Marketing - My Social Media System
• Small Biz Survival - Small Biz 100

Are you a ProBlogger, or business owner who blogs? What are some tips that you might offer?

Mark Hayward owns a business and lives in the Caribbean. He is co-founder of the nonprofit, Train for Humanity, and you can follow him on Twitter @mark_hayward.

This content from: Duct Tape Marketing

Republishing with RSS

It’s been far too long since I’ve allowed my geeky passion for RSS to spill forth.

As a reminder, let me say again - anything that throws off an RSS feed (oh, and that’s just about any online tool) presents some interesting republishing opportunities.

The republishing of RSS feeds for you own content creation purposes involves two steps 1) locate or generate the RSS feed, 2) produce the code to publish the feed as HTML somewhere.

Some example of RSS producers - blogs, online calenders, blog categories, and custom searches for starters.

So, let’s say you are way keen on all things to do with, I don’t know, referral marketing. You simply go to Google News and create a search for “referral marketing” (use the quotes) and copy the RSS feed URL. You can do the very same at search.twitter.com and capture the RSS feed for all tweets that contain that search term.

Or, let’s say you created a twitter #hashtag for an event, that’s right, a search for said hashtag produces an RSS feed and can be published as streaming content anywhere you can paste the code.

Producing the RSS feeds of course is only half of the equation in the republishing scheme. There are many ways to publish the RSS feeds, but here are two free and simple ways.

1) Widgetbox - simply take the RSS URL to widgetbox and create stylish widgets that can be massaged in many ways. (This tool deserves a full post as you can do some very cool things with widgets and gadgets.)

2) Feedburner - take your RSS URL to Feedburner and use a feature called BuzzBoost to produce the HTML for you - this service gives you full CSS styling capabilities if you care to create your own style.

Here’s an example of a widgetbox widget for the search referral marketing on twitter.

Let your imagination run wild with this one!

Blogging for Business - Small Business Tips by One SEO Company
2009-01-20 04:13:17 (GMT) (WiredPRNews.com - Business, Press Releases, Technology)

Blogs generate traffic

Dallas, Texas (WiredPRNews.com) — I have been in the web business for many years now and have worked with a variety of local and international companies on their web design, search engine optimization (SEO) and web marketing projects. Inevitably, during a meeting where the client and I discuss multiple means of attracting web traffic, the client dreads blogging, usually because of unawareness or lack of time management.

I usually get the reply ‘Why don’t you blog for us, we don’t have time.’ Sure, we can blog for you but the business owner must understand the importance of using blogs a medium of attracting attention, and generating more qualified web traffic to the web business. The reason why blogging is necessary and the benefits of blogging are not clearly understood by business people. Let’s understand the basics of blogging and its benefit:

a) Blogs initiate dialog with web visitors

Blogs start a two-way traffic with web visitors. When you write about your products and services and write with authority, as though you are the master of your business and with in-depth knowledge about your products and services, you not only create awareness of the benefits and disadvantages about the product and service you deal in, you engage people’s attention. Your blog should also have a call to action, to make the readers of the blog interact with your website.

A call to action can mean asking them to leave comments, encouraging them to speak out. Comments left by the readers of blogs might include inquiries and leads that could lead to sales.

Blogs generate a prospective about your company. It silently speaks about the culture and vision of your company and even helps in building a brand image.

b) Search Engine Optimization (SEO) - Benefit of blogging

Blogs peppered with targeted keywords, keyword phrases and search terms related to your business puts blogs in plain sight whenever web visitors use related search terms. Instead of using long-tail keyword phrases, targeting niche keywords will help in attracting more qualified web traffic.

c) Blogs attract more links

Blog are meant to be informative and not advertisements. Informative quality, industry related articles that provide insight or a critical analysis of product and services you deal in helps you to get more links.

Links will get better search engine rankings for your website and will help in generating more traffic.

d) Fresh, original content for blogs

Fresh and original web content is the feed for search engine spiders. Websites that are updated frequently get crawled by the search engine spiders more often. Your website gets more authority and better search engine ranking.

By now, you should have enough reasons to being seriously considering blogging. For your interest and for the interest of getting more visitors to your website, blogging is the way to go. Don’t wait to begin blogging right away.

Start writing blogs, use targeted keywords and keyword phrases, generate qualified web traffic and get better search engine positioning and ranking. Fresh content and informative articles with SEO are best for search engine marketing

Contributor: One SEO Company = Web Design + Web Marketing + Search Engine Optimization (SEO)

For Custom Blog Development for your business give us a call and we will build a custom vanity blog for your online voice.

Contact: One SEO Company Tel: 214 722 6423