Potential customers who want to contact your company are likely to turn to your Web site for a phone number or e-mail address. If that contact information is difficult to find, you could not only lose a sale, but your reputation could suffer as well. According to a study by MaCorr Research, 70 percent of consumers have a negative opinion of companies that don’t give them the opportunity to get in touch directly. Fortunately, it’s easy to make your contact information accessible on your Web site. Here are a few tips to help.

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It’s always a temptation to reduce your advertising budget when times get tough or cash flow becomes uncertain. The problem is that by reducing the budget across the board, you may cut back on the ads that are producing the most revenue.

Looking for more ways to get the word out about your business? One of the most proactive things you can do is develop a media kit. Having a packet of promotional materials ready to go will come in handy when potential clients and partners, or local television or newspaper reporters come calling.