This blog is sponsored by Mango Bay Promotions and is meant as a way to help our clients understand and prosper from New Media marketing opportunities, in addition to using more traditional marketing.

Another reason for this blog is we’re just tired of all the bad press the economy is getting, because we fill it doesn’t matter. What matters is you doing something for your business that you should be doing anyway, good economy or bad. But here’s some news you can trust: marketing in general, and small business marketing in particular, has experienced a paradigm shift. Gone are the days when placing a Yellow Pages advertisement was all it took to get people coming through the door. But that’s the good news. What does it cost for a Yellow Pages ad now a days? A couple thousand a month? You can do so much more for so much less because of this paradigm shift. 

Those businesses that embrace this “New Marketing” will thrive, while those that either cling to the “old marketing” or, worse, don’t do any marketing at all, will see their market share deteriorate and their profits drop. And you know what they will say? They were victims of a bad economy. Don’t let that be you.

This blog will focus on this “New Marketing” for small businesses, using New Media, Social Networking and Web 2.0 technologies, in addition to the more traditional ways of marketing.