10 Ways to Make Headlines
There’s no magic bullet when it comes to getting press, but these tips will point you in the right direction.
By Scott Steinberg
It’s every entrepreneur’s dream: to see your business’s name in lights. But with thousands of companies competing in hundreds of verticals for the same limited number of column inches, blog posts and precious seconds of airtime, let’s level: It’s not easy to score the precious publicity boost that placement in your local newspaper or an influential website can provide. Nor, for that matter, is avoiding the trap of becoming yesterday’s news.
However, the upside for even the leanest startups is that these days, it doesn’t take massive marketing and public relations budgets or lavish events to generate serious ink. Mind you, there’s no one simple strategy for breaking into every outlet–each is actually a broad collection of self-contained sections staffed by a unique team of reporters with various backgrounds, interests and needs. But employ the simple tips below, and who knows? You too could soon be making headlines.
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