Don’t get tripped up by these common misconceptions.
By Starr Hall   |  Entrepreneur.com

Do you remember the story of Chicken Little? If one person tells you the sky is falling, you laugh at him. But if you’re told the same story over and over, pretty soon you believe it. This also rings true with branding–just because everyone else is saying or doing something doesn’t mean that it works.

Time and again I see entrepreneurs throw thousands of dollars away trying to grow their businesses with traditional branding techniques because everyone else is doing it. These branding myths can break a company before it even gets off the ground. Times have changed–technology has created new ways to build and brand your company; traditional techniques don’t always work anymore. Being aware of the following five myths will help you avoid these mistakes and save countless hours of frustration.

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