Check out these low-cost marketing ideas for your new business.
By Gwen Moran | Entrepreneur.com
You’ve got a great idea and a plan to turn it into a business. Now all you need are customers–and to get them, you need to spread the word about what you’re doing. One problem: Your marketing budget makes your grade school allowance look like a princely sum.
Not to worry. There are plenty of ways to promote your business without spending a lot. The key to effective penny-pinching promotion, say marketers Travis Miller, 32, and Jimmy Vee, 33, founders of Orlando, Florida-based Gravitational Marketing, is to apply creativity to established techniques and emerging opportunities to reach a specific audience. Here are some ideas to get you started.
Get Profiled
In 2007, when Seth Mendelsohn founded Simply Boulder Foods LLC, a Boulder, Colorado, company that makes gourmet sauces, he started posting profile pages on MySpace, Facebook, Twitter and other social networking sites. Mendelsohn, 31, estimates he has “a few hundred followers, and they all want to hear about our company,” which has projected 2009 sales of more than $100,000.
Some of these sites allow users to start special interest groups or fan pages, which Miller says you can use to talk about your products and build bigger audiences.
Read article…
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