Article Marketing for Small Business Owners
By Steve Wyrostek
As a small business owner, article marketing may be a good approach to establishing yourself as an expert and spreading the word about your business.
Whether you write the articles yourself or have them ghostwritten by a professional web writer, following are a few thoughts you might want to consider:
- Mechanics- Consider writing pieces between 400 and 700 words. That works for search engines as well as reading weary readers.
Write while roaming in the head of your prospect. What words do they use when they search for your product or service?
If you’re writing about exercise equipment does your prospect search for treadmills, weight machines, or exercise equipment? Is your business localized so that prospects search for Chicago treadmills?
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