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Sometimes a guy’s just gotta Twitter

By Rochelle Paul

A couple weeks ago, I spoke with San Francisco area Social Marketing expert, Rick Rochon. Rick and I talked about the various ways to use Social and New Media/Marketing opportunities.

Rick’s expertise is to use nearly or totally free marketing options. Twitter is one such method. Providing a small business owner with another avenue (Facebook & LinkedIn being other options) to build relationships with customers and clients via a platform that allows you to target them, for them to chose to let you into their lives, and doing so in a free manner. Indeed, the biggest investment faced by the small business owner is time.

Let’s quickly cover the basics of Twitter.

Twitter is what is considered a microblog. A microblog platform provides the writer with the chance to write whatever they want, within 140 characters. That is characters. Characters include punctuation, spaces, letters, everything. A very short amount of space. About three sentences.

Twitter has grown by leaps and bounds since its beginning in 2006.

Rick calls it “the conversation”. If you post something on Twitter, it’s a “tweet”. The people following you, “tweeple”. The world you move through, the “twitishpere.”

Twitter is open to everyone, and every age, demographic, group can be found tweeting around. Unlike Facebrook and LinkedIn, where the participants have been traditionally one group (college students growing into everyone, or business people) Twitter seems to have, from conception, been targeted to and attracts, nearly everyone across the board.

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This entry was posted on Friday, March 27th, 2009 at 1:23 pm and is filed under Social Marketing, Twitter for Business, twitter. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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