Do More with Less
New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness
By Rachel Meranus | March 04, 2009
Tough economic times are forcing many companies to cut back marketing and advertising budgets. According to figures released by the Publisher’s Information Bureau in January, consumer magazine advertising pages dropped nearly 12 percent in 2008. While cost cutting may be necessary to remain solvent, forcing your marketing department to go on a crash diet can cause companies to lose the momentum and brand awareness they’ve built up through long-term campaigns.
Just because times are lean doesn’t mean you have to sacrifice your hard-earned market share. Use this economic downturn as a chance to supplement your marketing and advertising activities with targeted public relations campaigns that capitalize on the brand awareness you’ve already cultivated.
So how do you do more with less?
Related posts:
- Branding - Define Your Business Many who are starting out in business, or just beginning...
- Building a Strong Brand in a Weak Economy Let’s get the bad news over with: To say that...
- Five Ways to Stretch Your Marketing Dollars Your first inclination in an economic slowdown might be to...
- Small Business, Marketing and Dealing with Tough Economic Times 10.02.2009 | Author: Charles Rogerson A man lived by the...
- Five Tips for Staying Afloat During an Economic Downturn With the extent of the economic slowdown, financial analysts are...
Related posts brought to you by Yet Another Related Posts Plugin.
