Potential viewers: millions. Potential cost: next to nothing. Online videos are worth a look.
By David Carnoy | Entrepreneur Magazine - February 2009

In 2004, New Jersey native Gary Brolsma became an internet legend when he lip-synched the Romanian pop song “Dragostea Din Tei” into a cheap webcam, and the resulting video, “Numa Numa Dance,” went viral. Brolsma wasn’t promoting anything; he wasn’t even trying to make a viral video. So imagine if he had swapped out that nondescript shirt for one with your company logo or website plastered across it. Millions would have seen it. Cost to you: Almost nothing.

Sound enticing? Unfortunately, creating a low-cost video is harder than it looks. Here are tips for producing a video that spreads at supersonic speed:

1. DIY is dicey, so equip yourself well. Using an inexpensive camcorder, you can easily shoot a video. Editing can be a little trickier, though consumer-friendly video-editing packages–like Apple’s iMovie–are getting simpler to use and often feature plug-ins so you can upload your video directly to YouTube and other video-sharing sites. True technophobes can shoot with a Flip Video mini camcorder, which has built-in editing software and one-button uploading to YouTube. But most experts discourage guerrilla marketers from going totally DIY. Read article…

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