Get Banned or Buzzed: The Choice is Yours
Create runaway word-of-mouth marketing for your business online.
By: Deborah Cole Micek | 11/07/2007 - WomenEntrepreneur.com
I like to think of new media marketing as entertainment marketing. This term helps paint the picture for entrepreneurs as to what’s involved in new media marketing if they want their campaign to be successful.
If your company wants to get exposure by creating buzz and runaway word-of-mouth marketing, it’s not going to happen with a paid advertising spot on TV. Rather, it must be something so entertaining and engaging for viewers that they feel compelled to share your video with a friend and talk about you at parties. You want to create something buzz-worthy that makes people actually smile as they talk about your latest YouTube video or podcast.
Before I share an example of someone who is so buzz-worthy you’ve probably heard about him or seen one of his videos, let me share a few cautionary words so you won’t get banned. Read article…
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